J-R Work–Shop

https://vimeo.com/639078153
For A/W 2021, ARKET’s Artist Edition series invited you to discover the world of Sofia Ekvall and Mats Johansson, the creative minds behind JR–Work–Shop. A graphic designer and illustrator, the Stockholm-based duo founded this studio and toy brand to celebrate creativity by honouring traditional crafting techniques, childlike imagination and ingenious problem-solving. 
J–R Work–Shop for ARKET
Art Director Kian Zubicky
Photography Erik Wåhlström
Copywriter Rocío Garrido Rus
Project manager Ann Sofi Osvald


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