Art Direction Kian Zubicky
Copywriter Rickard Fredén
Photography Mattias Björklund
DOP Anton Olin
Project manager Ann Sofi Osvald & Madeleine Mårtensson
Styling Tekla Knaust & Nike Felldin
Composer Johan Borgert
Editing & online Caroline Dagsköld

Composed of just a few essential elements, blue denim is a timeless wardrobe staple that allows for continuous reinvention and recreation. ARKET’s core collection features a range of classic 5-pocket silhouettes, designed with a focus on longevity and everyday wearability.